OSB is a tight-knit, family-run haulage company founded by two brothers that is focused on delivering reliable, no-fuss transport. Fueled by a passion for trucks and absolute efficiency, they aim to deliver the highest quality service possible, to the country of Ireland.

OSB is a tight-knit, family-run haulage company founded by two brothers that is focused on delivering reliable, no-fuss transport. Fueled by a passion for trucks and absolute efficiency, they aim to deliver the highest quality service possible, to the country of Ireland.

OSB is a tight-knit, family-run haulage company founded by two brothers that is focused on delivering reliable, no-fuss transport. Fueled by a passion for trucks and absolute efficiency, they aim to deliver the highest quality service possible, to the country of Ireland.

What we did

What we did

What we did

brand guidelines
Brandmark & namemark
Typography & colours
Photography art direction
advertisements

brand guidelines
Brandmark & namemark
Typography & colours
Photography art direction
advertisements

brand guidelines
brandmark & namemark
typography & colours
photography art direction
advertisements

Box / Bolt

Box / Bolt

Box / Bolt

Speedometer

Speedometer

Speedometer

Wheel

Wheel

Wheel

The OSB Transport brandmark is a bold, minimalist design featuring a circular "O" symbolizing a truck wheel, tied to the company name and haulage roots. A speedometer-inspired element with radiating lines highlights speed, reliability, and punctuality, key pillars of OSB’s service. The central hexagon doubles as a truck wheel bolt and a 3D box, reflecting their delivery focus.

The OSB Transport brandmark is a bold, minimalist design featuring a circular "O" symbolizing a truck wheel, tied to the company name and haulage roots. A speedometer-inspired element with radiating lines highlights speed, reliability, and punctuality, key pillars of OSB’s service. The central hexagon doubles as a truck wheel bolt and a 3D box, reflecting their delivery focus.

The OSB Transport brandmark is a bold, minimalist design featuring a circular "O" symbolizing a truck wheel, tied to the company name and haulage roots. A speedometer-inspired element with radiating lines highlights speed, reliability, and punctuality, key pillars of OSB’s service. The central hexagon doubles as a truck wheel bolt and a 3D box, reflecting their delivery focus.

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Outfit

Outfit

a geometric sans-serif font that strikes the perfect balance between modernity and functionality, making it an ideal fit for OSB. Its clean lines and structured form reflect the brand’s utilitarian and efficient approach, while its bold presence reinforces the sense of reliability and strength. As a typeface, Outfit feels fresh and future-facing without being overly stylised, aligning seamlessly with OSB’s identity as a premium, professional, and forward-thinking transport brand.

a geometric sans-serif font that strikes the perfect balance between modernity and functionality, making it an ideal fit for OSB. Its clean lines and structured form reflect the brand’s utilitarian and efficient approach, while its bold presence reinforces the sense of reliability and strength. As a typeface, Outfit feels fresh and future-facing without being overly stylised, aligning seamlessly with OSB’s identity as a premium, professional, and forward-thinking transport brand.

a geometric sans-serif font that strikes the perfect balance between modernity and functionality, making it an ideal fit for OSB. Its clean lines and structured form reflect the brand’s utilitarian and efficient approach, while its bold presence reinforces the sense of reliability and strength. As a typeface, Outfit feels fresh and future-facing without being overly stylised, aligning seamlessly with OSB’s identity as a premium, professional, and forward-thinking transport brand.

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The colours

The colours

The colours

OSB Transport’s colour palette blends Taupe Grey and Eerie Black for a dependable, professional base, with Sea Green adding bold, innovative flair. Sea Salt offers a clean, friendly contrast, creating a premium, standout look.

OSB Transport’s colour palette blends Taupe Grey and Eerie Black for a dependable, professional base, with Sea Green adding bold, innovative flair. Sea Salt offers a clean, friendly contrast, creating a premium, standout look.

OSB Transport’s colour palette blends Taupe Grey and Eerie Black for a dependable, professional base, with Sea Green adding bold, innovative flair. Sea Salt offers a clean, friendly contrast, creating a premium, standout look.

HEX #949398

HEX #949398

Taupe

Grey

Taupe Grey

HEX #1B1B1B

HEX #1B1B1B

Eerie
Black

Eerie Black

HEX #FAFAFA

HEX #FAFAFA

Sea
Salt

Sea Salt

HEX #04BFB6

HEX #04BFB6

Sea

Green

Sea Green